Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the DMA has revealed. More.
SMS is a global phenomenon with 75 percent of mobile phone owners across 21 countries saying they text, according to a new report from Pew Research. Article.
next year with a 39% CAGR according to a new report from Forrester Research. Article.
SMS is now more than 16 years old, and it has been an incredible success. Worldwide, Portio Research forecasts that there are almost four billion SMS users in 2011. Compared to this, we forecast that there are roughly one billion smartphones in use around the world in 2011, roughly 800 million mobile broadband subscribers and approximately 100 million mobile apps users.
SMS has generated revenues for operators worldwide of approximately $585 Billion USD since services were launched in the mid-1990s. According to our forecasts, we calculate that it is still set to earn those operators another $726 Billion USD over the next five years, to year-end 2015. MNOs should focus on the fact that SMS will generate more than 1 TRILLION USD over the next seven years. In 2010, we estimate that SMS generated revenues of $220,000 USD per minute all year for the mobile operator community.
Source: Mobile Messaging Futures Report 2011-2015. Analysis and growth forecasts for mobile messaging markets worldwide: 5th edition. Download PDF.
A lot of Instant Messaging use is being replaced by instant communication on social networks and SMS text messaging as people spend more time on their phones and less on their computer. See chart.
Juniper Research’s new report forecasts that revenue from Application-to-Person (A2P) SMS will exceed $70bn by 2016. Revenue from these types of messages will overtake that of Person-to-Person (P2P) SMS during that year as the strategic focus for players within the mobile messaging ecosystem shifts from communciation between individuals, to sending and receiving service-enabling messages.
Application driven text messages
Service-enabled platforms such as Mobiya’s enable application-to-person text messaging within classified media systems. This unique mobile-interactive service is currently helping major newspaper groups to access new revenue streams for their classified content. Furthermore, the report finds that A2P messaging in general, defined as those messages which are sent to or from an application, has an even wider variety of use-cases. Classifieds being one, these also include financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, or received from a large number of users in text form.
Getting the message with SMS
The report finds that while SMS is one of the oldest value-added services, it has an enduring appeal for a number of reasons. In terms of text communication it is unrivalled on the mobile device in its ubiquity. Virtually every handset in the world can send and receive it. This makes it extremely appealing for brands who want to enable communication with their customers, as unlike other messaging mediums, they know it will reach almost its entire intended audience.
Source: Juniper Research press release, Hampshire, UK – 4th May 2011. Read here.
A study by ABI Research finds that consumers worldwide will send more than 7 trillion SMS messages in 2011, indicating a huge opportunity for marketers. More.
Global mobile ad revenues for 2010 will exceed $3.5bn (£2.22bn), according to a study from Informa Telecoms & Media. NMA.
A new survey says that applications on cell phones don’t mean a thing to the vast majority of Americans. Of all cellphone owning adults, Pew says 29% are using apps. More important for cell phone owners is picture taking and text messaging. Chart.
US market research: Hispanics send and receive around 767 messages a month while African-Americans send and receive around 780. But teens take the cake when it comes to sending texts. On average, teens 18 and under send 2,779 SMS messages a month. In the next two age brackets, text usage falls dramatically with those aged 18 to 24 sending or receiving 1,299 messages and those aged 25-34 exchanging 592 messages. More.