Mobiya at The Business Leaders Network

Martin Davis, CEO of Mobiya, is speaking at the Making it Mobile (MiM) discussion dinner held in London. The event is sold out, but during the discussions guests draw on the expertise of a select group of the most interesting and influential players in the mobile ecosystem to discuss opportunities and pitfalls of rapidly building a succesfull mobile business.” More here.

Mobiya semi-final Vodafone Mobile Clicks

Vodafone Mobile Clicks is a contest for startups on the mobile market. After a one hour presentation in front of a professional jury consisting of Richard Titus, CEO at Associated Northcliffe Digital and Al Russell, head of Vodafone Internet Services UK, Mobiya was selected to participate in the semi-final. The semi-final takes place on the 6th of September in London. More information about Vodafone Mobile Clicks here.

Mobiya’s presentation at DPA Annual Conference in Brighton

From a late arrival at the wonderful De Vere Grand Hotel in Brighton, I am able to offer you a preview of my presentation for tomorrow. Download a PDF copy of the presentation here: Download mobiyaDPA.pdfand enjoy the image I shot with my camera-phone earlier today.

Mobiya co-founder to present at DPA Annual Conference

London – Mobiya announced today that Sacha Vekeman, VP Business Development, will present at the Data Publishers Association Annual Conference in Brighton on Thursday, October 23, 2008.

Look who else is speaking: Download DPA_conference_brochure.pdf.

Mobiya presentation at the PPA Business Media Mobile Forum in London

Mobiya presented at the PPA Business Media Power of 3 forum yesterday. The forum covered:

• Business Media companies are discovering new revenue opportunities through the medium of mobile.  How can this opportunity be seized to create new services and distribution channels?
• Can Business Media companies effectively distribute their content through mobile services?
• How should content be prepared for this delivery channel?  What's the commercial angle?

The presentation can be downloaded here: Download SachaVekeman-Mobiya.pdf

Mobiya’s presentation at Fit for the Future Magazines 2008 conference

Today I presented at the ‘Fit for the Future’ Magazines 2008 Conference, the annual conference organized by PPA. PPA is the association for publishers and providers of consumer, customer and business media in the UK.

The topic of our session was Data on the Move and the was hosted by Jerry Gosney, chairman of Data Publishers Association (DPA) and RBI Search. DPA is promoting and protecting the interests of all companies operating in the directory and data publishing and search sector.

Speakers in our session include Ajit Jaokar, Futuretext, Douglas Macdonald, Sponge and Robert Thurner, Incentivated. In a very balanced and complementary way we walked the audience through a mashup of 120 slides about mobile market knowledge, experiences and cases. Some highlights:

Golden rules for mobile marketing, according to Douglas Macdonald (things to know):

• It’s about psychology, not technology
• It’s about permission, be invited, don’t intrude
• Understand when to push and when to pull
• When you open a channel, "you open a channel!"

Ajit Jaokor broke a few mobile myths (things to be aware off…):

• Mobile youth is a myth
• Content is not king, context is king!
• Brands are not enough

And Ajit continued (things to watch…)

• Location based services: local can work.
• Snack culture and content (i.e. Wired March 2007).
• MMS, Mobile web and widgets
• India and China

Robert made it very easy for us and shares his excellent overview of real life cases as following: send an SMS with the word PPA (space) you@yourmail.com to 62233.

And what about us? Well you can download the presentation here: Download Mobiya_PPA.pdf

ICMA conference day 1: mobile classifieds

The International Classified Media Association brought together 150 people from the world’s classified industry in the centre of Amsterdam to discuss the future of classified media. All continents have representatives and members are sharing best practices during the break-out sessions.

To our big surprise, and during the keynote speech, Mobiya was headlined as a leading innovator in this enormous industry. The theme "100% Digital" soon drifted from an online discussion to the readiness of mobile media and the opportunity of mobile classifieds.

The presentations and panel discussions from mobile thought leaders such as Bob Cauthorn, CEO of Citytools (USA), Jan Webering, CEO of Sevenval (Germany) and Felix Erken, MD of the #1 classified media publisher Junk Mail in South Africa all stressed that mobile is the basis of a serious disruption in the digital classified space.

More to come…

Mobiya presenting at Flanders iD to stimulate entrepreneurship

Mobiya has the opening presentation at Flanders iD – Inception and Development conference organized by the well-respected Vlerick Management School. The keynote is brought by Bruno Segers, former MD of Microsoft Belux, and recently appointed as chairman of Aventiv, a fast growing technology startup near our Belgian offices.

Fascinating to see the topic of the keynote presentation ‘Corporate spirit in a Startup’ as we struggled to explain the importance of corporate thinking to many startup investors and business angels. Certain investors would like to switch off the corporate mindset of young entrepreneurs. Our beliefs at Mobiya: Long live The Boardroom Entrepreneur! You agree?

Oxford, UK | The Future of Mobile

Yesterday saw the inaugural ForumOxford Future Technologies Conference hosted at Oxford University, Engeland and attended by a high calibre international audience including speakers and attendees from Finland, USA, Korea, Hong Kong and Qatar to name a few.

This has to rank in the top ten of any industry networking event I have attended over the past 20 years with an excellent profile and mixture of attendees and presentations, and fast paced discussion – vibrant and engaging all thanks to the preparation and chairmanship of the event.

Headlined by Google alongside representatives from Vodafone, Hutchinson Whampoa (three), mobile application vendors, academics, opinion makers and industry experts the discussions were focused around Mobile and Web 2.0 and emerging business models with topics including mobile commerce and technology futures.

Thanks to Ajit Jaokar at Futuretext, industry expert Tomi Ahone and host Peter Holland for a terrific event… I am looking forward to the next one, meanwhile I will be watching the international leaders shape the future of mobile online at ForumOxford.

Mobile Advertising & Marketing USA

Evolving partnerships to advance the industry and maximise revenue from new business models. 6-7 March 2007, Warwick Hotel, New York, USA. As always, the focus of mobile advertising seems to be around consumer brands, traditional agencies and operators (see pdf). What about the media companies?