Adult classifieds record visits, $3.2 million sold
Traffic to U.S. websites that publish escort and body-rub ads hit a record in March, while five of those sites sold at least $3.2 million in online prostitution ads during the month. More.
Digital circulation up 63% for U.S. newspapers
According to the latest U.S.circulation numbers, more than 14% of U..S. newspaper circulation is digital — up 63% over last year. How did the top 25 papers fare? More.
Mobile content, ad sales to hit $67B
in 2012 mobile media content is going centre-stage. Read more.
Why kitties and puppies are (still) content kings
The phrase “cats on skateboards” harkens an earlier phase on the internet when websites feasted on slews of amateur content. Online entertainment has since become more sophisticated. More.
Dutch, Belgian publishers mull a ‘Spotify for newspapers’
There is absolutely a market for the pay wall. Publishers in countries where English is not the primary language may have a greater chance at selling their unique content. More.
Collapse of print advertising in 1 graph
Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011. Graph.
How brands should mine an SMS database for personalised deals
SMS marketing should not be seen as a one-off digital tool to simply build a database. Instead, the goal of a text message program is to create a two-way dialogue between a company and a mobile user. More.
Mobile ads will be more effective than desktop according to Goolge
Ads placed on mobile will provide more value to an advertiser than desktop soon. More.
Beerud Sheth, CEO of GupShup, India’s largest social network,
tells Fortune that SMS text messaging is India’s killer application. As wireless grows up in India, mobilizing the masses requires a killer application: SMS. More.
Property classifieds about to quit newspapers for web
With further strong growth in 2012, there is every prospect that this will be the year when the property industry’s spend on advertising on the internet will exceed that on local newspapers for the first time, said Rightmove’s MD, Ed Williams. More.