Juniper Research states that:
“SMS will continue to dominate the mobile messaging market for the next five years in terms of traffic: this type of messaging is well-established in the mobile market, with near ubiquity of availability on mobile handsets and high levels of adoption.” Article.
Classifieds site Oodle carved up between three bidders: Mobiya, Adzuna & QVC
Oodle was one of the largest digital classified ad operators. Now it has fallen in to multiple hands after Adzuna and Mobiya snaps up UK assets of the firm recently sold to QVC. Read article.
Paywalls roundup: rise in revenue
The Washington Post is reportedly planning a paywall in 2013, and the Daily Beast is also contemplating metered access. Gannett announced this week that it is seeing a rise in revenues as a result of its paywalls. A news roundup. More.
Axel Springer Digital Classifieds
acquires majority of leading property portal Immoweb.be in Belgium. More.
The end of Craigslist?
Will Facebook soon launch a head-on assault on Craigslist? Two well-respected tech websites are reporting that “Marketplace,” a section of Facebook that’s now provided by Oodle, is being revamped. More.
UK mobile ad spending is more than doubling
Sales from display, video, SMS and MMS advertising on mobiles grew by 91% to almost £50 million. More.
What just happened to the newspaper business?
Over the past decade, lots of big newspaper companies have gone bust. But when you take a look at what’s happened to newspaper advertising over that period, it’s a wonder they all haven’t. Read more.
Why you need a safe and secure marketplace, such as Mobiya Trader?
Craigslist, the free online classified advertising resource has become a prime venue for psychos, child molesters, burglars and other persons wanting to commit crimes against unsuspecting individuals and families. Let’s be realistic, Craigslist is not free. We are all paying the cost for the tragedies that an unsupervised, free Craigslist provides. Oh, did I forget to mention loss of spending power and the unemployment costs of the employees that once earned an honest wage working at a newspaper? Read complete article.
Location based SMS to rack up $7.4bn in ad spend by 2017
Mobile messaging ad spend will reach $7.4bn by 2017, driven by a surge in location-based services, according to a new report from Juniper Research. Read more.
Ideas for how to monetise the future of magazines
The business of magazines needs a fundamental re-think, and I offer these suggestions merely as a place to start. Read more.