Juniper Research states that:
“SMS will continue to dominate the mobile messaging market for the next five years in terms of traffic: this type of messaging is well-established in the mobile market, with near ubiquity of availability on mobile handsets and high levels of adoption.” Article.
Classifieds site Oodle carved up between three bidders: Mobiya, Adzuna & QVC
Oodle was one of the largest digital classified ad operators. Now it has fallen in to multiple hands after Adzuna and Mobiya snaps up UK assets of the firm recently sold to QVC. Read article.
Paywalls roundup: rise in revenue
The Washington Post is reportedly planning a paywall in 2013, and the Daily Beast is also contemplating metered access. Gannett announced this week that it is seeing a rise in revenues as a result of its paywalls. A news roundup. More.
Axel Springer Digital Classifieds
acquires majority of leading property portal Immoweb.be in Belgium. More.
The end of Craigslist?
Will Facebook soon launch a head-on assault on Craigslist? Two well-respected tech websites are reporting that “Marketplace,” a section of Facebook that’s now provided by Oodle, is being revamped. More.
Mogae Digital Launches Mobiya Trader in India
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform.
Designed as a scalable full service platform, Mobiya Trader has been specifically developed for India and other countries where text messaging still dominates mobile communications and mobile advertising. The initial services will launch nationwide focused on the domestic jobs marketplace and there are plans to launch a property service, a matrimony service and also a wider industry jobs service too.
Job seekers can use the new DomJobs service using SMS text messages to search for jobs and will receive daily updates about any matching adverts. Employers can also advertise by simply texting their advert into the Mobiya Trader service. Revenues are driven by user subscriptions and mobile advertising.
Tanya Goyal, Executive Director, Mogae Digital, says: “Our new DomJobs service will, for the first time in India, help in the creation of jobs among blue collar workers through mobile phones. This service reaches job seekers in “rurban” (rural-urban) communities as well as the employers in the towns and cities and serves as an effective marketplace for bringing together blue collared workers and potential employers.”
Mobiya Trader uses SMS text messaging
The vast majority of mobile phone users in India do not have a smart phone or broadband Internet access; therefore, texting remains their primary communications method. Until now these types of domestic jobs were advertised locally in newspapers or by word of mouth.
Goyal added, “The Mobiya Trader platform is flexible and allows us to configure and roll out new classifieds services rapidly, in some case even within minutes. This is important in a country with multiple languages, religions and cultural preferences; we need to be able to create marketplaces that accommodate these differences whilst maintaining ease of use, speed and of course being fun to use”.
Mobiya’s CEO Martin Davis commented, “We are delighted that Mogae Digital has chosen to partner with us and use our Mobiya Trader platform to launch a variety of mobile marketplaces in India. With a mobile population approaching 900 million we are excited about the potential size of the customer base we will serve and the growing opportunity to deliver new services as India’s mobile technology adoption accelerates.”
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About Mogae Digital Mogae Digital is a joint venture between the Mogae Group and Astro Malaysia. Mogae Digital has major telecom operators and content providers as its partners. It has a large repository of original Value Added Services content and is a major innovator for online and mobile social networking and gaming.
About Mobiya Mobiya specialises in the development and operation of mobile services for the global classifieds advertising industry. Mobiya Trader is a full service platform to enable media partners to create and operate local and national marketplaces with mobile and online user engagement. Mobiya Trader also provides marketing agencies with an inventory to connect with consumers directly on their mobile phones.
UK mobile ad spending is more than doubling
Sales from display, video, SMS and MMS advertising on mobiles grew by 91% to almost £50 million. More.
What just happened to the newspaper business?
Over the past decade, lots of big newspaper companies have gone bust. But when you take a look at what’s happened to newspaper advertising over that period, it’s a wonder they all haven’t. Read more.
Why you need a safe and secure marketplace, such as Mobiya Trader?
Craigslist, the free online classified advertising resource has become a prime venue for psychos, child molesters, burglars and other persons wanting to commit crimes against unsuspecting individuals and families. Let’s be realistic, Craigslist is not free. We are all paying the cost for the tragedies that an unsupervised, free Craigslist provides. Oh, did I forget to mention loss of spending power and the unemployment costs of the employees that once earned an honest wage working at a newspaper? Read complete article.
Location based SMS to rack up $7.4bn in ad spend by 2017
Mobile messaging ad spend will reach $7.4bn by 2017, driven by a surge in location-based services, according to a new report from Juniper Research. Read more.