Analysts forecast a $70bn market for Mobiya in 2016

Juniper Research’s new report forecasts that revenue from Application-to-Person (A2P) SMS will exceed $70bn by 2016. Revenue from these types of messages will overtake that of Person-to-Person (P2P) SMS during that year as the strategic focus for players within the mobile messaging ecosystem shifts from communciation between individuals, to sending and receiving service-enabling messages.

Application driven text messages

Service-enabled platforms such as Mobiya’s enable application-to-person text messaging within classified media systems. This unique mobile-interactive service is currently helping major newspaper groups to access new revenue streams for their classified content. Furthermore, the report finds that A2P messaging in general, defined as those messages which are sent to or from an application, has an even wider variety of use-cases. Classifieds being one, these also include financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, or received from a large number of users in text form.

Getting the message with SMS

The report finds that while SMS is one of the oldest value-added services, it has an enduring appeal for a number of reasons. In terms of text communication it is unrivalled on the mobile device in its ubiquity. Virtually every handset in the world can send and receive it. This makes it extremely appealing for brands who want to enable communication with their customers, as unlike other messaging mediums, they know it will reach almost its entire intended audience.

Source: Juniper Research press release, Hampshire, UK – 4th May 2011. Read here.