Promoted Tweets inserted in stream of
real-time conversations (more). Mobiya has been testing this since 18 months with success. Mobiya introduced a stream of real-time sms ads into the TXT messaging dialogue between buyers and sellers over Mobiya’s classified platform.
Twitter monetises ‘Promoted Tweets’
Similar to Mobiya’s business model, Twitter decides to sell advertising via TXT or SMS advertising. More.
Frost & Sullivan report about SMS’s massive success
4 trillion text messages are sent annualy!
Principal telecom specialist Ronald Gruia about SMS’s massive success and staying power: “Simple accessibility, ubiquitous network interoperability, easy of use, affortability and price predictability are key guideposts as the industry evolved new messaging paradigms and migrates to next-generation networks.”
SMS continues its dominance over the next 5 years
Most important keywords from the artice and elements that are build into Mobiya conversational technology are: (1) contextual messaging, (2) location information and (3) unified identity in a single user interface.
extract from Telemedia 360 - March 2010