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Mobiya and Kick Mobile Announce Mobile Advertising Partnership and Launch SMS Ad-Insertion Service
Mobiya today announced their partnership with Kick Mobile, a London based mobile advertising sales company. The companies are joining forces to deliver powerful mobile advertising campaigns.
Kick Mobile’s creative approach to mobile advertising combined with the effectiveness of Mobiya’s keyword contextual and location specific SMS advertising inventory enables hyper-targeted campaigns and lead generation.
Mobiya delivers excellent campaign effectiveness and response levels.
“Mobiya can target a promotion for a pet insurance product, in real-time and over SMS, to buyers of puppies responding to a pet classified advert in print or online. How powerful is that!?” says Sacha Vekeman, director of business development at Mobiya.
“We have been looking for a partner company that can leverage our ad insertion technology and reporting transparency through working closely with advertisers. Kick Mobile took the discussion beyond inventory volumes and WAP activity levels and embraced the value of context” says Vekeman.
“In this tough economic climate, it has become increasingly important to deliver efficient campaigns which achieve a high ROI. Mobiya offers a highly targeted opportunity which delivers results.” says Stefan Adamczyk, managing director at Kick Mobile “but mobile is personal – it is about context, content, location and reach.”
“Kick Mobile is pleased to partner with Mobiya. They work hard to thoroughly understand the advertiser’s objectives and Mobiya’s laser targeted inventory and ad placement technology enables us to deliver transparent and successful advertising campaigns.” Adamczyk continues.
“Our SMS ad-insertion campaigns achieve sales conversions of more than 30%. Compare this to the 1% click through that publishers traditionally get over mobile advertising networks” says Vekeman.
Kick Mobile is appointed to handle all advertising sales and develop the mobile advertising strategy for Mobiya in the UK.
About Kick Mobile
Kick mobile is an independent mobile advertising company which delivers commercial advertising solutions across WAP, video, mobile applications and SMS.
Web: www.kickmobile.co.uk
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