Mobiya’s classified index at 70,000+ live adverts, and grows its property and flatshare index

“Property Sites Threatened by Start-Ups Biz Model Innovations” title from paidContent:UK today. “Both traffic and revenue for property sites is dropping in the recession,” according to Patrick Smith. New start-ups and web sites such as Zoopla and  Propertyindex.com offer free listings on a Pay-per-Lead basis rather than charging fixed fees for advert insertion or subscription.

Property portal watchers believe the trend is towards lead generation business models to counter decreasing revenue levels. Mobiya has also increased its property index from 38,000 adverts to 70,000 adding an extra 32,000 flatshare and property adverts on a Pay-per-Lead basis.

Mobiya’s Pay-per-Lead model is unique, using the web-to-mobile interaction of a consumer responding to a property advert to trigger an SMS payment from both the buyer and seller of the property. The payment is cleared over our telco-grade billing system, and once the payment is verified we securely transact and exchange lead information. Mobiya's technology is patent registered.

Property portal owners working with Mobiya are benefiting from our mobile infrastructure scalability and online distribution engine to maximize the Pay-per-Lead revenues for property classifieds. Via a straight forward syndication agreement, API integration and revenue share model we inject bottom line profit into their property websites.