Mobiya’s mobile advertising conversion to paid transactions

Mobiya reports the results of its first mobile advertising campaign in collaboration with Interactive World. After being operational for six months in the UK, Mobiya acquired 10,000 opted-in mobile phone numbers over its mobile classified platform.

Last week Mobiya launched its first direct marketing campaign sold at a CPM price of £180. Mobiya was able to generate a delivery rate of 77% and converted 3.5% to a paid transaction. This gave a 166% return on investment to the advertiser. An investment of £1,800 is driving £3,000 of new revenue!

According to a number of studies the mobile advertising market is expected to generate revenues ranging somewhere between $1 billion and $24 billion within four years. Advertisers are attracted to the sheer scale of the potential audience — 3 billion people worldwide use mobile phones.

Mobiya speaks at two media conferences in London and Brussels this spring

Mobiya is invited to speak about classifieds on the move and mobile channel strategies at two highly respected Media Conferences this spring.

PPA Magazines 2008 Annual Conference in London (6-7 May): www.magazines2008.com.

Theme: Fit for the Future. Two-day conference for the business media sector, now a £23bn industry and challenges facing consumer magazine publishers in a changing media space. Mobiya is presenting on Day 1 at the Data Publishing session.

ICMA General Meeting in Brussels (14-17 May): www.icmaonline.org.

Theme: Leveraging Classified Synergies. Four-day conference for the classified media sector, now a $100bn industry, where executives from 30 countries focus on the many synergies that already exist in today’s classified media businesses.