Mobiya makes mantra at ICMA 2007: Unlocking Mobile Classifieds
Mobiya is exhibitor and sponsor of the The International Classified Media Association (ICMA) General Meeting 2007, starting this Wednesday. The theme is "100% Digital." During a fully packed three days, an international audience of classified thought leaders gather to discuss the future of classified media and local advertising business.
Mobiya will demonstrate its classified media rights management system that secures classified content for safe distribution in a digital and connected world. The mobile phone is the device to unlock mobile classified content between buyers and sellers, advertisers and responders. For the media partners our system unlocks the potential of mobile classifieds and mobile advertising.
Download unlocking_mobile_classifieds.pdf
Global mobile penetration to hit 75 percent In 2011
A new report by Portio Research claiming that half the world will have a mobile phone by next year, and 75 percent of people in the world will have a phone by 2011. Most of this growth will come from the Asia Pacific region, particularly rural areas in countries like India and Pakistan, rather than Africa (as was previously thought), according to Portia.
- Asia-Pacific region drives surge
- Over half of the world’s population will have a mobile phone by 2008
- Source: The Next Billion: Strategies for driving growth and making profits in low-ARPU mobile markets (download pdf)
Latest US mobile market figures: 1 billion text messages per day
In the opening keynote at the CTIA Wireless IT and Entertainment show, the trade group’s president, Steve Largent, touted some stats from its recently released semi-annual research on the US mobile market. The CTIA says there were over 243.4 million mobile subscribers in the US, representing some 81% of the population. These users sent 28.8 billion SMS in June, and are now sending more than 1 billion text messages per day. Who says that the Mobile Web will overtake sms? Probably interesting to find research about the total volume of mobile web page requests per day…
Stories from mobile classified users – classified content under the microscope
The first professional traders are successfully selling products and services over the Mobiya platform. Someone in the Brussels region has received over 300 leads in the last three months. He sells weight-loss programs, low-cost mobile phone subscriptions and is offering search services for domestic workers by placing mobile classified advertisements on the SMS Deal marketplace.
Mr. Julio, a professional trader told us "the leads that I receive are of superb quality and always delivered directly to my mobile – instantly. People responding to my advertisements pay 50 cents and are serious. Other free online classified services that I used in the past have brought me more crap than business!"
Also interesting is the growing importance of the mobile classified content itself, as Metro Belgium received a letter from the "Global Action in the Interest of Animals," or GAIA in short. One of the GAIA activists spotted a classified ad for pets and wrote us a friendly letter asking us to respect the animal welfare. We agree, and I remember eBay receiving thousands of complaints after their plans to lift the ban on trading live animals in 2005 (USA Today).
Mobiya introduces Mobiya System 1.1 for Mobile Dating & Personals market
Mobiya today introduced Mobiya System 1.1, the industry’s first fully integrated mobile classified platform for the Mobile Dating and Personals market. This release of the Mobiya Application suite further delivers on the company vision for helping media publishers and classified portals achieve higher returns on their classified business. The Mobile Dating and Personals market is rapidly moving from online only communications to mobile interactivity. Mobiya enters this market through its patent pending classified locking system that hides and reveals personal information when users unlock the code of contact advertisements via sms. This allows the advertiser to control the complete lifecycle of his contact ad using his mobile device and staying completely anonymous. Responses are directly sent to the advertiser’s mobile phone over sms.
According to a recent study from Juniper Research, the Mobile Dating market will reach $1 Billion in revenues in 2012. Some of the existing mobile dating portals are expanding their mobile offerings, but cannot provide an integrated user experience.
This version takes classified automation to new heights with the following enhancements for our media publishers:
- Advanced moderator control panel for classified operators
- Ad secret service for upselling of hidden messages
- Pre-press integration and classified export function
- Sales management system for classified activity tracking
- Advanced premium SMS billing management
We are proud to announce that two customers have signed up for this new release: In the UK, The Daily Sport (Sport Newspapers), the most popular English tabloid. Back in Belgium, Koopjeskrant, the classified leader is launching a new Mobile Dating service later this year: 123 Contact.
Mobiya.be beta testing results: 25000 users in 6 months
On this Monday, October 1, we are happy to share with you the latest figures and insights from our beta testing period with Metro Belgium, Mobiya.be and SMS Deal. The beta testing was for a period of 6 months, starting in April 2007.
Mobile user-activity:
- +4000 unique mobile phone numbers were aggregated through real-time communication btw the user and our application.
- +12000 sms transactions were made on the mobile classified platform: postings, responses, repeats, errors, stops, etc.
Web user-activity:
- +20000 unique visitors have been accessing the Mobiya.be, fr. metro.mobiya.be and nl.metro.mobiya.be sites
- +55000 classified pages have been viewed, equivalent to about 200000 views of single classified advertisements.
Contact me to get clarification on the value of these numbers in relation to growth potential and the exact monetary value of Mobiya’s content, communication and community.