Telco’s fail to capitalise on Mobile Web 2.0
Confirms again why Mobiya isn’t chasing partnerships with mobile operators: Extract from Netimperative: "The challenge for the Telcos is to support the needs of younger Europeans showing readiness to interact with Web 2.0 services on the move in the mobile environment, whilst over coming previous barriers such as sharing across companies and territories and high mobile data prices, walled gardens around content and exclusive proprietary formats. Telecom companies’ unreadiness to satisfy this new demand comes at the expense of future revenues and will urgently need to be addressed."
The business of Advertising Networks
According to the alarm:clock newsletter, two advertising networks got funded. YuMe for video advertising (read on) and Ads-Click for European contextual advertising (article). Ads-Click is a Swiss-based startup that raised $4M from BayTech Venture Capital, while Redwood City YuMe raised $7M from venture funders that include the famous Khosla Ventures and Accel Partners.
Mobiya is also finding a positioning within the advertising network business. Classified advertising is a typical industry that is open to aggregation, distribution and sharing of content across a wide range of industry players, competing for the same eyeballs.
These three elements are the foundation of a ‘networked’ business model, and categorizes Mobiya’s solutions within the advertising networks industry. Mobiya aggregates the classified content over the mobile networks, distributes it over web services and makes it available to millions of web sites on the Internet.