24/7 Aggregation of news and ads
Mobiya is offering a layer of interactivity on top of classified advertising that goes beyond online publishing and email. Mobile services will not only speed up the distribution of ads, but more importantly the publication is instant. The newspaper industry has for many years been funneling the revenue stream of print classifieds and delayed the online publication by 24 hours or even 7 days, depending on the frequency of publication. This allowed them to subsidize their online media activity.
An article titled ‘online publishing is a balancing act’ in the UK publication Marketing (june 21, 2006) gives the bold story of Alan Rusbridger, the courageous editor of The Guardian. He has given green light to push 95% content online, without delay and without a business model. According to the article, in an age of transition, there is a clear need for ingenuity and creativity. That is exactly what Mobiya offers for classified advertising.
You can find an extract of the article online at the BrandRepublic site. To end again with a quote, this time from a senior City analyst, who no longer buys the Financial Times, noted rather bluntly "he no longer needs an aggregator of 24-hour-old news." He also meant this for classified advertising. Mobiya’s vision is to become a global aggregator of classified advertisements with a revenue model behind it, in an instant way.