Press Releases

Mobiya surpasses all expectations: 2.4 million mobile numbers actively trading at Mobiya’s marketplace

Without spending a single dollar in advertising, Mobiya has now over 2.4 million live phone numbers in its database.... 

Google Trader launched in Africa – Copycats Mobiya

Google is launching a free online classified service driven by SMS. The new service allows Ghanaians to buy and... 

SMS stats and forecasts: $1 Trillion over next 7 years

SMS is now more than 16 years old, and it has been an incredible success. Worldwide, Portio Research forecasts... 

Analysts forecast a $70bn market for Mobiya in 2016

Juniper Research’s new report forecasts that revenue from Application-to-Person (A2P) SMS will exceed $70bn... 

Mobiya.co.uk has 1.5 million unique mobile numbers

In only 18 months Mobiya.co.uk has collected 1.5 million unique mobile numbers within its online classified advertising... 

Mobile advertising revenues to reach $2.9B

It’s no surprise that the mobile advertising market is growing like gangbusters. Today, BIA/Kelsey is releasing... 

Operators predict SMS messaging will dominate mobile marketing

Coupons issued via SMS and MMS will be the dominant form of mobile marketing by 2015, according to 61% of people... 

Resurgence in mobile messaging is proof it simply works

While smartphone use is growing, SMS is the only medium that can get your brand to every mobile consumer. Last... 

SMS continues its dominance over the next 5 years

Most important keywords from the artice and elements that are build into Mobiya conversational technology are:... 

What are US Adults doing with their mobiles?

The USA has a mobile penetration of 86%. The majority’s most popular activity on a mobile phone is sending... 

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Articles

Adult classifieds record visits, $3.2 million sold

Traffic to U.S. websites that publish escort and body-rub ads hit a record in March, while five of those sites sold at least $3.2 million in online prostitution ads during the month. More.

Digital circulation up 63% for U.S. newspapers

According to the latest U.S.circulation numbers, more than 14% of U..S. newspaper circulation is digital — up 63% over last year. How did the top 25 papers fare? More.

Mobile content, ad sales to hit $67B

in 2012 mobile media content is going centre-stage. Read more.

Why kitties and puppies are (still) content kings

The phrase “cats on skateboards” harkens an earlier phase on the internet when websites feasted on slews of amateur content. Online entertainment has since become more sophisticated. More.

Dutch, Belgian publishers mull a ‘Spotify for newspapers’

There is absolutely a market for the pay wall. Publishers in countries where English is not the primary language may have a greater chance at selling their unique content. More.

Collapse of print advertising in 1 graph

Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011. Graph.

How brands should mine an SMS database for personalised deals

SMS marketing should not be seen as a one-off digital tool to simply build a database. Instead, the goal of a text message program is to create a two-way dialogue between a company and a mobile user. More.

Mobile ads will be more effective than desktop according to Goolge

Ads placed on mobile will provide more value to an advertiser than desktop soon. More.

Beerud Sheth, CEO of GupShup, India’s largest social network,

tells Fortune that SMS text messaging is India’s killer application. As wireless grows up in India, mobilizing the masses requires a killer application: SMS. More.

Property classifieds about to quit newspapers for web

With further strong growth in 2012, there is every prospect that this will be the year when the property industry’s spend on advertising on the internet will exceed that on local newspapers for the first time, said Rightmove’s MD, Ed Williams. More.

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